In this paper , based on the project benefit and risk hobby of personal consideration , the uncertainty concept of entropy is used to measure multiple angle and directional risk combining with the analysis method of traditional variance and probability , the connection of benefit and risk has been proposed , which will become a complete process of risk appraisal for increasing dependable of risk measurement 基于对投资项目收益及个人风险喜恶的考虑,本文根据熵度量不确定特征,结合传统方差法、概率分析等优点,综合考虑收益与风险之间的联系,多角度、多方位对风险进行度量,从而形成了一个完整的风险评价过程,以增加风险度量的可靠性。